Jelena embarked on her journey with Vitaco in 2017, initially stepping into the role of Victorian Product Trainer during a pivotal period of expansion into the pharmacy channel. In 2022, Jelena’s expertise and commitment to ensuring our customers have all the knowledge and training they need on our products, fuelled her promotion to National Product Trainer.

“My role is crucial in ensuring that our teams possess the knowledge and expertise needed to effectively represent and promote our products. By providing comprehensive training, I empower our team members to confidently engage with customers, resulting in increased sales and customer satisfaction. Additionally, my emphasis on incorporating naturopathic principles into our training programs aligns with Vitaco’s commitment to offering high-quality, wellness-focused products, further strengthening our brand reputation and market position.”

In 2024 and 2025 Jelena is working closely with our Athena team providing expertise and support as customers and consumers embrace the world’s first sports nutrition brand developed specifically for athletic women.