Dhiren has been with Vitaco for over eight years. Starting with a six month internship, he has moved through opportunities in New Product Development and Marketing, before recently being promoted to his role as Product Innovation Manager for Sports Nutrition.

“Product innovation is always important in a rapidly growing industry like health and nutrition. Innovating rapidly and effectively ensures that we keep our consumers happy and always support their health and wellness goals.”

Fitness and wellbeing has always been close to Dhiren’s heart, so working for a company that boasts brands such as Musashi and Aussie Bodies was a no-brainer.

“Musashi Pre Workout is my favourite product, not just because I formulated it, but because I am a gym junkie and it takes my workouts to the next level.”