Dhiren has been with Vitaco for twelve years. Starting with a six month internship, he has moved through opportunities in New Product Development and Marketing, before being promoted to his role as Product Innovation Manager Sports Nutrition.  In 2023 Dhiren’s expertise saw him appointed to the role of Technical Innovation Manager for Vitaco.

“Product innovation is always important in a rapidly growing industry like health and nutrition. Innovating rapidly and effectively ensures that we keep our consumers happy and always support their health and wellness goals.”

Fitness and wellbeing has always been close to Dhiren’s heart, so working for a company that boasts brands such as Musashi and Athena was a no-brainer.

“Musashi Pre Workout is my favourite product, not just because I formulated it, but because I am a gym junkie and it takes my workouts to the next level.”