Vitaco is delighted to have won the Natural Health Products NZ Marketing Award as well as the overall NHPNZ Supreme Award for 2024.

These awards are industry recognition for the work and results on our Healtheries Boost relaunch with the “Pop, Drop & Go” campaign.

Announcing the awards in Napier, Kerry Warn NHPNZ General Manager, said that the Healtheries Boost initiative was a clear stand-out and a well-deserving winner of both the Marketing award and overall Supreme award.

Tapping into the trend for more convenient and enjoyable supplement formats, the creative campaign and impressive activation in market resonated with customers and consumers delivering impressive sales and share result.

The Healtheries Boost campaign was a huge collaborative cross functional team effort throughout the business including Marketing, Graphics, Procurement, Regs, the NZ Sales & Category teams.

Congratulations everyone, well done and well deserved!