Jeff has over 18 years leadership experience across finance and operations planning in Pharmaceutical, logistics and infrastructure industries.

Prior to joining Vitaco as CFO in August 2021, Jeff spent 11 years at Roche Diagnostics Australia and Roche Products Australia in the roles of Head of Finance and Business Planning, and Head of Controlling and Demand Management.

Jeff had his earlier career across Finance and Quality Assurance roles in leading Australian ASX and global companies including Incitec Pivot, Boom logistics and Alstom Power.

Jeff loves running, homemade food and travelling.

Why Vitaco?

Growing up as a doctor’s son in China and spending the past 19 adulthood years living in Australia, I am a passionate advocate for “Empowering Healthier Lives” across different cultures.
I love working at Vitaco because our values “We Act, We care and We succeed” resonate with my personal philosophy and I would like to contribute to build famous brands that enable better health and nutrition for all.